I was coming home from work the other day and pulled up a local restaurant’s website on my iPhone. First of all, I was not driving…I’m firmly against the “I’m going to try and drive, have a smoke, tune the radio and reply to my daughter’s text before the light turns green” technique. That’s another post…
I pulled up the website and the phone number was right there in front of me (as expected). Not only was it there, but it was hyperlinked and when I tapped it (iPhones do this by default). With one tap, I dialed the number and was immediately connected to the restaurant. Very cool and oh so simple to do.
Wow, talk about the Internet doing exactly what it’s supposed to do! I was so impressed by this simple feat of great web design that I started searching the web for other brilliant designers. Not many others get it. In fact, there seems to be a conspiracy to “hide” the phone number and replace it with a web form that my fat fingers will never fill out on a phone. But, one tap to get a human? It doesn’t get any better than that! Best of all…it’s easy to do.
If you are going to rush off and get your contact info on the homepage, here’ s some advise. If possible:
- Put it above the fold
- Do NOT make it an image (phones can transform .jpgs or .gifs into numbers)
- Bonus: If you can, get a unique phone number from your phone provider so you can track the ROI on this simple, low cost investment. Only use this number on your website and measure away.