Filter The Noise


Your Phone Number is One Tap Away

iPhoneI was coming home from work the other day and pulled up a local restaurant’s website on my iPhone.  First of all, I was not driving…I’m firmly against the “I’m going to try and drive, have a smoke, tune the radio and reply to my daughter’s text before the light turns green” technique. That’s another post…

I pulled up the website and the phone number was right there in front of me (as expected).  Not only was it there, but it was hyperlinked and when I tapped it (iPhones do this by default). With one tap, I dialed the number and was immediately connected to the restaurant. Very cool and oh so simple to do.

Wow, talk about the Internet doing exactly what it’s supposed to do! I was so impressed by this simple feat of great web design that I started searching the web for other brilliant designers. Not many others get it.  In fact, there seems to be a conspiracy to “hide” the phone number and replace it with a web form that my fat fingers will never fill out on a phone.  But, one tap to get a human?  It doesn’t get any better than that! Best of all…it’s easy to do.

If you are going to rush off and get your contact info on the homepage, here’ s some advise. If possible:

  1. Put it above the fold
  2. Do NOT make it an image (phones can transform .jpgs or .gifs into numbers)
  3. Bonus: If you can, get a unique phone number from your phone provider so you can track the ROI on this simple, low cost investment. Only use this number on your website and measure away.

Think SEO When Buying a Content Management System

If you’re planning on getting serious about SEO, you need a good Content Management System (CMS). Whether or not you do it in house, or outsource the SEO work, an intuitive, SEO-based CMS system will save you loads of money in the long run.

Here’s why: There’s no magic to SEO. Sure, there are a few general guidlines to follow when properly optimizing content, but a lot of the work is trial and error. A good CMS will allow you, or your SEO professional to modify text and keywords without EVER accessing the code. This will save time for whoever is doing it, thereby saving you money. When considering a Content Management System (CMS) for your website redesign, there are some very important SEO requirements you should consider. Any CMS you consider should allow you to modify the following with ease:

  • Page title
  • URL (especially the stuff after the “.com/”)
  • Page Headings (H1 tags)
  • Hyperlink text
  • 301 Redirect pages you want to remove, or point to other pages (very important)
  • Navigation text
  • Meta keywords
  • Meta description

If you are evaluating a CMS without all the above requirements, you should look elsewhere.